The Culture Clash Underneath Creative Ad Tech - E316

01/11/2024 37 min Episodio 316
The Culture Clash Underneath Creative Ad Tech - E316

Listen "The Culture Clash Underneath Creative Ad Tech - E316"

Episode Synopsis

To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.