ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "'Incrementality' Is The Buzzword That Stole Prog IO"
Episode Synopsis
Our other "a-ha" moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they'd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)
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