Listen "Bots And Games Are Back (For Ad Tech)"
Episode Synopsis
What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.