The global games market currently is worth a whopping 177.8 billion pounds. 🤯That trumps the music and film industry put together. So, as marketers, how can use this to our advantage? We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use them to engage and entertain their audience. In this episode you'll learn:Why marketers should be paying attention to the games industry How gaming can increase brand awarness, lead generation and data capture Some key things you should consider before delivering into the world of games within your marketing. Interviewer: Amy Burchill Guest speaker: Cari Kirby from Peek and Poke Podcast produced by Let’s Talk Video Production: 

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