In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas. Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey. We'll uncover:✔ What a buyer persona is ✔ How to create a buyer persona✔ What questions you need to ask your audience ✔ How you can create the ultimate content strategy for every part of your persona's journey Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/Guest speaker: Matt Tomlinson  https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

Ver todos los episodios