In this week's episode of The Best Guest we're celebrating the launch of The Most Amazing Marketing Book... Ever by Mark Schaefer and friends. I'm thrilled to welcome three of the book's amazing co-authors, Ian Anderson Gray, Laura Dorman and Lisa Apolinski. They generously share their marketing expertise and insights into their chapters on Live Streaming, Video and Customer Experience.Key TakeawaysIan's chapter offers practical tips, mindset strategies, and creative approaches to leverage the power of live streaming for content creation and audience engagement.Unique perspective on live streaming: Readers can expect some surprising tips from Ian's chapter on live streaming. He mentions the concept of creating content as if it were live, even when not going live. He also emphasizes the mindset shift that live streaming brings, helping content creators overcome perfectionism and achieve consistency.Repurposing and use cases: Ian discusses the importance of repurposing live-streamed content and explores various use cases of live streaming beyond the basics. These insights can benefit content marketing and visibility efforts, even for those who may feel nervous in front of the camera.Readers can expect practical tips on delivery techniques, video creation, and YouTube optimization in Laura's chapter, providing valuable insights for leveraging videos and YouTube channels effectively in marketing efforts.Laura shares tips for feeling comfortable and appearing more effective on camera. These include loosening up the body, making funny faces to open up, and doing breathing exercises. She also suggests engaging in physical activity, such as cardio, before going on camera to help feel more comfortable.Laura states that 80% of content marketing is currently in video format. She highlights the need for compelling and easily digestible video content, as attention spans have become extremely short.Laura's delivery techniques for videos: She advises speaking as if talking to one person, creating an authentic and personal connection. She also explains the concept of framing and the importance of being mindful of movements and gestures to maintain a focused and non-distracting presentation.Laura's YouTube optimization tips: YouTube is a search engine so utilize SEO techniques, proper titling, and keywords to enhance discoverability.By reading Lisa's chapter, readers can gain a deeper understanding of the significance of customer experience and learn practical strategies for improving it in both digital and human contexts.Customer experience: Lisa emphasizes the importance of considering customer experience not only in a digital context but also in a human-centered way. She encourages readers to leverage customer experience to build trust, establish relationships, and incorporate their brand story into conversations. The goal is to create a sense of humanity and accessibility rather than being perceived as an impersonal company behind a glass wall.Personal perspective: Lisa draws from her own experiences with customer service over the past three years to inform her chapter. She reflects on instances where she felt companies had dropped the ball or missed opportunities, and uses those insights to provide guidance on improving customer experience.Mentioned in This EpisodeThe Most Amazing Marketing Book... Ever by Mark Schaefer and FriendsConnect with our GuestsIan Anderson Gray - Author of Chapter 12 - The Extraordinary Power of Live StreamingIan is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Podcast. He helps entrepreneurs level up their impact, authority, and profits by using live video confidently.

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