In this week's episode of The Best Guest podcast we welcome SEO expert Silvia Del Corso for a deep dive into the evolving landscape of search engine optimisation. Silvia breaks down how SEO has transformed what business owners need to focus on today and why data-driven decision-making is essential. From domain authority to the rise of AI in search, Silvia offers invaluable insights into how to stay competitive online in 2025.About Silvia Del CorsoSilvia Del Corso is the Founder and Director of PinkSEO Ltd, an award-winning SEO agency based in West London, recognised as Creative Media Business of the Year. With over 13 years of experience in search engine optimisation, she specialises in helping business owners—especially in the medical sector—enhance their online visibility and turn website visitors into patients. Passionate about making SEO accessible, Silvia frequently speaks at industry events, sharing practical, actionable strategies that drive real results.Key TakeawaysConducting an SEO audit can uncover hidden issues, like having six homepages, without the site owner knowing.Google trusts websites that have been around longer and have earned reputable backlinks.Outdated or irrelevant content can hurt your site - auditing and updating is more powerful than constant publishing.Learn how the rise of AI and tools like ChatGPT are reshaping how websites are ranked and how users search.Google's latest updates prioritize useful, current, and relevant content, especially in fields like health, finance, and law.Quote"SEO, everything you do and you choose and you want to prove needs to be backed by a number... So from the search terms, the keywords that you choose to actually proving the results everything needs to be measurable." Silvia Del CorsoMentioned in This EpisodeGoogle AnalyticsConnect with Silvia Del CorsoFree SEO Website AuditComplimentary audit of your site, expert SEO review and a 1-hour consultation https://pinkseo.marketing/free-seo-website-audit/Free WebinarsSilvia runs regular free webinars to help you with your SEO. Learn more at http://pinkseo.marketing/next-webinarWebsite: www.pinkseo.marketingLinkedIn: https://www.linkedin.com/in/silviadelcorso/Instagram: https://www.instagram.com/pinkseo.marketing/Connect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our Podcast Guest Starter Kit: The Podcast Guest Starter Kit gives you a proven plan to find the right shows, craft a winning pitch, and maximise every interview. https://thebestpodcastguest.co.uk/podcast-guest-starter-kit/Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect...

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