Ever wonder why, once you can see the finish line, you start to sprint? Whether it’s a race, a project, or your tenth cup of coffee on a 12-punch card, it feels like when the end is near, we get much more determined to complete our goals. This is called the Goal Gradient Effect, and it’s the topic of this week’s episode. From rats in mazes to mile 13 of a half-marathon, we break down how proximity to a reward boosts motivation and how you can harness this effect to make progress feel more achievable.Chapter Markers: 00:00 – Intro - What is the Goal Gradient Effect?01:41 – Historical roots: Clark Hull’s rat maze03:00 – Modern-day examples: Punch cards and projects05:26 – The psychology behind why it works07:39 – Real Life Applications10:28 – Breaking down goals11:48 – This week’s challenge

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