The B2B Playbook

The B2B Playbook

Por: Kevin Chen & George Coudounaris
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!

We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.

We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.

If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!

Subscribe to get the latest from the B2B Playbook first.

Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/

Want more? Check out our weekly articles on https://theb2bplaybook.com/

Remember, with the right plan, anyone can grow their business online!
216 episodios disponibles

Latest episodes of the podcast The B2B Playbook

Mostrando página 9 de 11

#56: Myles Madden - Transitioning From Lead Gen To Demand Gen 03/10/2022
#55: Rand Fishkin - Why Marketers Need To Play The Long Game And Be Helpful, The Limitation of Personas, How To Start Creating Demand 26/09/2022
#54: Be Seen - Should You Hide Your Content Behind An Email Gate? 19/09/2022
#53: Be Seen - How Small, Time-poor Teams Can Get Started With Demand Creation 12/09/2022
#52: Be Seen - Why You Should NOT Be Driving People To Your Landing Page 05/09/2022
#51: Be Seen - The Best Way To Create Your Product Ads and STILL Be Helpful 29/08/2022
#50: Be Seen - Why You Need To Both Create & Capture Demand (And How To Do It) 22/08/2022
#49: Be Seen - Where Should You Start With B2B Advertising? 15/08/2022
#48: Be Seen - How To Select The Right Ad Channels For Your Business 08/08/2022
#47: Be Seen - What You Need To Understand About Ad Channels Before Advertising 01/08/2022
#46: Be Seen - How To Build A Feedback Loop From Your Content To Your Ads 25/07/2022
#45: Be Seen - How To Use Paid Ads and Be Where Your Buyers Are (Overview) 18/07/2022
#44: ABM Step 5: Working With Sales & Reporting On Your ABM Campaigns 11/07/2022
#43: ABM Step 4: How To ‘Activate’ Accounts To Get Them To Buy From You 04/07/2022
#42: ABM Step 3: How To ‘Warm-Up’ Accounts With Playbooks 27/06/2022
#41: ABM Step 2: Positioning & Messaging 20/06/2022
#40: ABM Step 1: Defining The Targets 13/06/2022
#39: Be Seen - What is ABM and Who Is It For? 06/06/2022
#38: Be Seen - How B2B Marketers Can Amplify The Demand They’re Driving 30/05/2022
#37: How To Conduct Customer Research Interviews Like A Pro - With Ryan Gibson 23/05/2022
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