The B2B Playbook

The B2B Playbook

Por: Kevin Chen & George Coudounaris
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!

We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.

We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.

If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!

Subscribe to get the latest from the B2B Playbook first.

Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/

Want more? Check out our weekly articles on https://theb2bplaybook.com/

Remember, with the right plan, anyone can grow their business online!
226 episodios disponibles

Latest episodes of the podcast The B2B Playbook

Mostrando página 5 de 12

#141: Demand Generation, Sales & Marketing Alignment, and AI in B2B - Steve Armenti (ex-Google) - Demand Gen mini-series Ep.13 17/06/2024
#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12 10/06/2024
#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11 03/06/2024
#138: Demand Generation KPIs: What to measure at each stage - Demand Gen mini-series Ep.10 27/05/2024
#137: How to Budget for Demand Generation (creation vs capture allocation) - Demand Gen mini-series Ep.9 20/05/2024
#136: Our Demand Gen Content Framework that Drives Pipeline (plus how to get it seen by your audience) - Demand Gen mini-series Ep.8 13/05/2024
#135: The 5 BEs Framework: A Step-by-Step Guide to Driving Demand Generation - Demand Gen mini-series Ep.7 06/05/2024
#134: 5 Steps to Transition from Lead Gen to Demand Gen - Demand Gen mini-series Ep.6 29/04/2024
#133: 10 Questions to Decide If You Should Start a New Demand Gen Strategy - Demand Gen mini-series Ep.5 22/04/2024
#132: How To Build A Winning Business Case and Get Internal Buy in For Demand Generation? - Demand Gen mini-series Ep.4 15/04/2024
#131: What Companies Are Suited To Demand Generation? - Demand Gen mini-series Ep.3 08/04/2024
#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2 02/04/2024
#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1 25/03/2024
#128: LinkedIn's own B2B go-to-market strategy (revealed) - Lucy Sonter 18/03/2024
#127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline 11/03/2024
#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning 04/03/2024
#125: B2B SaaS Demand Generation: Q&A | George Coudounaris hosted by Factors.ai 26/02/2024
#124: How Apollo.io Grew Their Audience By 400% in Just 9 Months (Social Media Marketing Strategy) - Meryoli Arias 19/02/2024
#123: Demand Generation Marketing: our easy to apply 5 BEs framework to drive revenue in B2B 12/02/2024
#122: Bottom of Funnel Content that Converts - Secrets to Capture More Demand with Lashay Lewis 05/02/2024
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