No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---How should you measure the success of your Demand Generation programs? What KPIs should you use? This week, we walk you through our proven 3-tiered framework for measuring the success of your demand generation programs at every stage. We give you a detailed breakdown of the quantitative and qualitative metrics you should be tracking, from initial awareness and reach to pipeline creation and ultimately revenue contribution.To illustrate the measurement framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.10 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The three tiers of demand generation reporting and what to measure at each stage+ How to track quantitative and qualitative data for a holistic view of your demand gen efforts+ Strategies for aligning marketing and sales teams through shared reporting and metricsThis episode is a must-watch for B2B demand gen marketers looking to optimise their demand programs, justify their marketing spend, and position themselves as a revenue-driving force in their organisation.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview00:13 The 5B's Framework for Demand Generation01:43 Measuring Success: Tier 3 Reporting04:21 Tier 3: Quantitative Data09:56 Tier 3: Qualitative Data10:04 Tier 2: Measuring Hero Pipeline12:11 Tier 2: Qualitative Data and Hybrid Attribution15:56 Tier 1: Marketing's KPIs19:48 Website Source Pipeline and Revenue21:26 Customer Acquisition Costs (CAC)22:48 Pipeline Velocity24:00 Summary of the Three Tiers25:27 Call to Action and Outro-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E138 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

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