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Listen "#176: The Smarter Way Sales & Marketing Teams Can Win Together (A Modern Approach for 2025)"
Episode Synopsis
Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way.In this episode, we break down how sales and marketing can finally get aligned, collaborate effectively, and drive more revenue by working smarter—not harder. We reveal practical steps for modern B2B teams to bridge the gap, streamline their processes, and tackle today's toughest growth challenges together.Tune in and learn:+ The critical mistake keeping your teams misaligned+ How to build a powerful sales & marketing partnership+ Why modern sales and marketing alignment is your key growth leverThis is a must-watch episode for sales and marketing professionals who are tired of internal friction and want clear, actionable strategies for winning as one unified team.-----------------------------------------------------🧑🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/coursesSUBSCRIBE to our channel: / @theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: A Smarter Approach to Sales & Marketing Alignment02:43 Why Sales and Marketing Still Clash Today05:35 Identifying Internal Issues Holding You Back07:13 How Demand Generation Fuels Alignment09:44 Understanding Your Buyer’s True Journey12:43 Aligning Incentives & KPIs Across Teams16:50 How Marketers Can Support Sales Better20:03 The Role of AI & Tech in Modern Alignment23:25 Getting the Fundamentals Right First26:56 Proven Ways to Integrate Sales & Marketing33:00 Creative Compensation Structures that Work37:00 Avoiding the SDR Revolving Door Problem38:41 Breaking Down Internal Marketing Silos44:29 Building an Aligned Content Engine52:07 The 5-Step Framework for Smarter Collaboration-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-gen...S07 E176 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing #b2b #b2bmarketing #sales
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