Outbound sales has changed — and so has Predictable Revenue.In this episode, we sit down with Collin Stewart, CEO of Predictable Revenue, and Adem Manderovic from Closed Circuit Selling, to unpack how outbound has evolved, what the market misunderstood, and what’s working for 2026 and beyond.We explore how outbound is shifting from brute-force prospecting to a smarter, signal-led strategy. You’ll hear the inside story behind Predictable Revenue, how SDR roles were originally designed, and why “market validation” is now the key measure of success.Tune in and learn: + Why Predictable Revenue was never just about meetings+ How to rebuild outbound around timing, trust, and signals+ The 4-Funnel System that helps sales and marketing stay alignedIf you want to future-proof your outbound strategy for 2026, this episode is a must-watch.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 – The Flaw That Broke Outbound: When Predictable Revenue Lost Its Way01:00 – How Predictable Revenue Changed SaaS Forever03:00 – The Untold Story: From Voltage CRM to Predictable Revenue06:00 – Cold Email in 2012: When 40% Reply Rates Were Normal09:00 – What Problem Predictable Revenue Was Really Built to Solve11:00 – The Email Revolution: How the Market Misread the Book14:00 – SDRs, Specialization & the Original Intent Behind the Model17:00 – Why Outbound Broke: Misuse, Metrics, and “Growth-at-All-Costs”20:00 – From Prospecting to Market Validation: A Smarter Measure for 202623:00 – The Lazy SDR Problem – And How to Fix It with Better Habits26:00 – How to Replace “Closed Lost” with a Real Nurture System30:00 – Building the Four-Funnel System That Actually Works33:00 – Why CRMs Became a Nightmare – and How to Rebuild Them for Sales37:00 – AI, Clay & n8n: The New Tech Stack Powering Smart Outbound41:00 – How Founders Can Build VC Lists & Market Maps with AI44:00 – Humanic + Clay = Next-Gen Market Intelligence46:00 – Why Collin Shut Down Predictable Revenue’s Sales Floor50:00 – The Brutal Truth About Agency Models and Churn54:00 – Writing The Terrifying Art of Finding Customers57:00 – Product-Market Fit as the Real Multiplier of GTM Success1:00:00 – Closing Thoughts: How to Rebuild Outbound for 2026-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B Incubatorhttps://theb2bplaybook.com/demand-generation-courseS07 E206 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #outboundsales #predictablerevenue

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