Episode 8: The evolution of the digital journey

04/07/2023 48 min Temporada 1 Episodio 8
Episode 8: The evolution of the digital journey

Listen "Episode 8: The evolution of the digital journey"

Episode Synopsis

Kirsty Dawe was joined by Jon Busby from award-winning agency Twogether, discussing how the B2B online journey has changed over the last few years, the role personalization and ABM play in converting more, and the impact creative teams working together with AI has on conversion.

More episodes of the podcast The B2B Conversion Podcast