Episode 7: Conversion secrets B2B can learn from B2C

The B2B Conversion Podcast
14/06/2023 28 min Temporada 1 Episodio 7
Episode 7: Conversion secrets B2B can learn from B2C

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Episode Synopsis

In this week's episode, Kirsty Dawe was joined by Richard Robinson from Similarweb to discuss the maturity gap between B2B and B2C and how both sides are tackling Conversion Rate Optimization differently (and what B2B marketers need to be doing to catch up to our B2C counterparts!) Touching on the hottest new tech with AI and ChatGPT and how we should be using it to accelerate our CRO campaigns.

More episodes of the podcast The B2B Conversion Podcast

Episode 19: The power of community in CRO 26/09/2024
Episode 18: How copywriting can make (or break) your conversion metrics 06/09/2024
Episode 17: Is digital experience optimization the new CRO? 26/07/2024
Episode 16: Why website personalization is the must-have to go from ABM to ABX 26/06/2024
Episode 15: The skills B2B marketers need to be successful in CRO 23/05/2024
Episode 14: Why you'll fail if you don't play the long game 24/04/2024
Episode 13: How to get technically prepared for CRO 20/03/2024
Episode 12: Tools and techniques to get buy-in for your CRO strategy 26/02/2024
Episode 11: How to get tactical with your experimentation strategy 24/01/2024
Episode 10: Why CRO is the missing piece to your PPC strategy 06/12/2023
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