Episode 2: Using data to drive decisions

The B2B Conversion Podcast
01/03/2023 31 min Temporada 1 Episodio 2
Episode 2: Using data to drive decisions

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Episode Synopsis

In our second episode, Kirsty Dawe continues the conversation with Conversion Rate Optimization expert Phil Cave. Kirsty and Phil discuss where you should start your B2B CRO programme and what insights you should unpick to get your business on the path to success.

More episodes of the podcast The B2B Conversion Podcast

Episode 19: The power of community in CRO 26/09/2024
Episode 18: How copywriting can make (or break) your conversion metrics 06/09/2024
Episode 17: Is digital experience optimization the new CRO? 26/07/2024
Episode 16: Why website personalization is the must-have to go from ABM to ABX 26/06/2024
Episode 15: The skills B2B marketers need to be successful in CRO 23/05/2024
Episode 14: Why you'll fail if you don't play the long game 24/04/2024
Episode 13: How to get technically prepared for CRO 20/03/2024
Episode 12: Tools and techniques to get buy-in for your CRO strategy 26/02/2024
Episode 11: How to get tactical with your experimentation strategy 24/01/2024
Episode 10: Why CRO is the missing piece to your PPC strategy 06/12/2023
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