In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.Let’s hit the play, take what you learn and put it into action!✨ Episode Topics:00:00: Introduction00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners01:15: The Importance of Personal Branding and Resilience as an Entrepreneur09:09: Attracting Quality Freelancers and Businesses to a Platform21:39: Building a Community and Personal Brand in Marketing23:04: The Importance of a Long-Term Approach24:23: Providing Genuine Value to Customers28:00: Challenges in Attracting Business Owners29:44: Marketing an Intangible Product30:37: The Impact of Conference Speaking and Personal Branding37:39: Dislike for Certain Marketing Terms39:19: Treating People as Individuals in Marketing🔗 CONNECT WITH CHRIS M WALKER:👥 Facebook: https://www.facebook.com/cmwlegiit💻 Website: https://legiit.com/ 🎧 Youtube: https://www.youtube.com/@ChrisMWalkerASK Anything on The Aspiring CMO show and get your questions answered right on the show!https://forms.gle/jswoQq8dy8u2oisT6Subscribe to The Aspiring CMOFacebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/YouTube: https://www.youtube.com/@theaspiringcmo/featured

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