Hello everyone, welcome back!In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.Let’s get into it!Episode Topics:00:00 – 02:19 — Intro02:20 – 03:07 — What Katarina does as a senior growth hacker03:08 – 04:15 — The first problem she solved using automation04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT05:40 – 07:10 — Why product optimization is often ignored07:11 – 08:55 — How AI saves time, but still needs creativity08:56 – 10:29 — Will automation replace marketers?10:30 – 11:25 — Why automation still needs a human eye for quality11:26 – 13:35 — The one thing that makes AI content work: taste13:36 – 15:19 — Make vs. Zapier15:20 – 16:06 — A look inside her day-to-day workflow16:07 – 17:17 — Collaborating with different teams and clients17:18 – 18:39 — The key skills marketers need in the age of AI18:40 – 19:42 — How her psychology background shaped her marketing approach19:43 – 20:30 — Advice to her younger self20:31 – 21:10 — Where to find Katarina and connect with her work🔗 CONNECT WITH👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/💻  Website: katarinadahlin.com💻 Blog: https://www.slowflowergarden.fi/🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025ASK Anything on The Aspiring CMO show and get your questions answered right on the show!https://forms.gle/jswoQq8dy8u2oisT6Subscribe to The Aspiring CMOFacebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/YouTube: https://www.youtube.com/@theaspiringcmo/featured

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