The Art of Sway

The Art of Sway

Por: Danielle Wiley, Sway Group CEO
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
118 episodios disponibles

Latest episodes of the podcast The Art of Sway

Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges 15/12/2025
Episode 48: The Art of Sway + Maverick Mindshare: 2026 Influencer Marketing Predictions 08/12/2025
Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special 24/11/2025
Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go 17/11/2025
Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights 27/10/2025
Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit 20/10/2025
Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game 13/10/2025
Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment 06/10/2025
Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life 29/09/2025
Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess! 22/09/2025
Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn 15/09/2025
Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House 08/09/2025
Episode 37: The Art of Sway + Maverick Mindshare: Influencer Marketing Ambassadorships - A Double-Edged Sword 01/09/2025
Episode 36: The Art of Sway + Maverick Mindshare: Is Influencer Pricing Really a Black Box? 25/08/2025
Episode 35: The Art of Sway + Maverick Mindshare: Fresh, New, Back to School Vibes in the Influencer Marketing World 18/08/2025
Episode 34: The Art of Sway + Maverick Mindshare: Takeaways from the Ad Age Small Agency Conference 04/08/2025
Episode 33: The Art of Sway + Maverick Mindshare: In-House Influence: A New Face of Brand Content 14/07/2025
Episode 32: The Art of Sway + Maverick Mindshare: Unpacking Uncomfortable Truths in Influencer Marketing 07/07/2025
Episode 31: The Art of Sway + Maverick Mindshare: Navigating the Buzz: Influencer Marketing After Cannes & VidCon 30/06/2025
Episode 30: The Art of Sway + Maverick Mindshare: Understanding the Impact of Influencer Marketing Campaigns 23/06/2025
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