ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights"
Episode Synopsis
In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
More episodes of the podcast The Art of Sway
Episode 49: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing Holiday Challenges
15/12/2025
Episode 47: The Art of Sway + Maverick Mindshare: Gratitude and Reflection: A Thanksgiving Special
24/11/2025
Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game
13/10/2025
In God we trust