In business, it’s tempting to build for your busiest day — the “Easter Sunday” moment — but that strategy can drain your resources, stress your team, and sink your profits. In this episode, Gerard and Sarah break down why planning for your average, not your peak, is the smarter way to scale.From daycare expansion decisions to lessons learned running massive UPS operations, you’ll hear real stories that reveal the danger of overbuilding and overreaching. We’ll explore how to balance growth with sustainability, avoid the “go big or go broke” trap, and make operational decisions that serve you year-round — not just for one chaotic month.Whether you’re running a small business, managing a warehouse, or thinking about your next big expansion, these lessons will help you grow smarter, not just bigger.Key TopicsThe “Easter Sunday” analogy and what it means in businessWhy planning for peak demand can cost you more than it earnsLessons from UPS on seasonal scaling without overspendingHow daycare expansion decisions taught valuable growth lessonsThe importance of perfecting systems before multiplying locationsManaging chaos vs. creating consistent, manageable operationsQuote of the Episode"You never build the church for Easter Sunday — because you don’t heat and cool an empty building all year for one packed day." — GerardEpisode Keywords (SEO)business scaling, business growth strategy, avoid overbuilding, Easter Sunday business analogy, UPS scaling lesson, peak demand planning, small business expansion, daycare business tips, warehouse management, sustainability in business, cost management, business podcast, leadership and growth

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