Cracker Barrel just changed its logo — and people are furious. But the truth isn’t about being “woke” or about nostalgia. It’s about business. Buc-ee’s, the gas station megastore with a smiling beaver, has been stealing Cracker Barrel’s market share one highway exit at a time.In this episode, we break down why Cracker Barrel waited too long to update its brand, how Buc-ee’s turned convenience into a cultural phenomenon, and what every business owner can learn from this battle.From kids choosing restaurants based on mascots, to families trading rocking chairs for brisket sandwiches, the lesson is clear: branding moves fast — and if you don’t, you get left behind.👉 What do you think — did Cracker Barrel’s rebrand come too late? Or is Buc-ee’s just unbeatable? Comment below.

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