ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "AoM - Narrative is everything"
Episode Synopsis
Storytelling is the key to success. Get people to believe with a story. When you're telling a story, everyone can follow the story arc. They can believe their own version of the story, but they can't take your testimony from you. People don't remember facts, they remember stories. They will stand on the story in different parts than you will, and that's what you must count on. It allows them to tell the story in their own way within their own organization.
More episodes of the podcast The Art of Maneuver
AoM - The right way to replace a founder
25/05/2021
AoM - Briefing: tell stories, not facts
22/04/2021
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