Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Janine Coombes.Janine is a marketing coach and an offer positioning expert for coach-shaped-people. She’s worked with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.In this episode, Gudrun asks Janine to share her unique approach to marketing herself, how it helps her to stand out and how stepping out of her comfort zone has led to her speaking on conference stages.Janine explains the inspiration that led her to writing her first book, “The Easy Yes” why she chose the micro book format and how this leads onto the potential for more books later on. Finally, she shares her advice for any business owners who want to be more creative. Timestamps01:35 – 06:04: The Secret Marketing Show08:53 – 09:36: How Janine’s approach to marketing helps her to stand out10:00 – 11:06: Why business owners need to be brave11:35 – 14:30: The business benefits of attending conferences18:33 – 21:05: What speaking on stages has done for Janine’s business23:22 – 26:29: Janine’s new book, “The Easy Yes”26:43 – 28:52: Why she chose the micro book model31:14 – 33:38: Janine’s advice to people who want to get more creativeUseful LinksVisit Janine’s websiteConnect with Janine on LinkedInGet on the waitlist for Janine’s new bookBusiness and marketing conference: AtomiconBusiness and marketing conference: You Are The Media: Creator DayBusiness and marketing conference: MarketEd LiveVisibility Coach: Fifi MasonHost of MarketEd.Live and marketing consultant: BizPaulHost of Creator Day and founder of You Are The Media: Mark MastersDigital Marketing ROI & Analytics Mentor: Amanda WebbSpeaking trainer and consultant: Simon RaybouldService: Podcast content repurposing

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