Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.Timestamps00:41– 01:37: About the Lucky Lark brand01:38 - 03:22: How Evelyn started her business03:56 - 05:32: What it’s like having a business mentor06:00 – 07:15: Advice on how to start a creative business07:40 - 09:10: How Evelyn got into copywriting09:24 - 11:26: Why Evelyn niched into wellbeing13:59-15:05: How to juggle two jobs15:46 - 16:43: The Benefits of Business Networking18:10 – 20:15: The kinds of projects Evelyn enjoys22:17 - 23:16: How to be more creativeUseful LinksNetworking group: The Creative CollectiveCourses and mentoring: Songwriters InternationalService: Podcast content repurposing

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