Struggling with an Amazon listing that just won't convert? You're not alone. In this value-packed episode, John sits down with Vincenzo Toscano, CEO of eComcy, to break down the exact, actionable strategies you need to diagnose and fix your underperforming listings.Vincenzo shares the proven framework his 70-person agency uses to dramatically increase click-through and conversion rates for brands worldwide. We dive deep into the critical role of A+ content, image optimization, and leveraging new Amazon algorithms like Rufus to get your products in front of the right buyers.Guest:Vincenzo Toscano, CEO of eComcyWebsite: https://ecomcy.comBook a free consultation: https://ecomcy.comConnect with Vincenzo on LinkedIn (He's the only one in the industry!)Connect with Ecomcy on LinkedIn📩 FREE RESOURCE:Email [email protected] and mention "Seller Candy Image SOP" to receive the exact blueprint and procedures eComcy uses to create high-converting images and content!TIMESTAMPS:02:17 - The #1 Mistake Sellers Make with Images Now05:54 - How to Test Your Main Image (The Right Way)08:57 - Key Elements of a High-Converting Main Image11:51 - The Best & Most Affordable Tools for Image Testing12:51 - How to Research Your Audience Using Competitor Reviews14:21 - Optimizing Your Infographics & Secondary Images15:45 - Using AI to Fast-Track Your Creative Process16:34 - How to Get eComcy's Free Image & Research SOPsKEY TAKEAWAYS:- Hyper-Specific Imagery is Non-Negotiable: Generic lifestyle shots confuse Amazon's algorithm. Your images must be tailored to a single, specific customer avatar (e.g., a hiker, not just an "active person").- Always Test Your Main Image: Don't guess, use platforms like PickFu or Product Opinion to test 5-7 images with 200-300 real people to find the winner that drives the most clicks.- Mine Competitor Reviews for Gold: Your competitors' negative and positive reviews are the best source of intel to understand customer pain points and what benefits to highlight.- Beware of Non-Compliant Overlays: While infographics with text can boost conversion, using them on your main image is a risk that can lead to listing suppression.Connect with John CavendishFacebook: https://www.facebook.com/jgcukInstagram: https://www.instagram.com/thejohncavendishLinkedIn: https://hk.linkedin.com/in/thejohncavendishKnow More About Seller CandyWebsite: https://www.sellercandy.comFacebook Page: https://www.facebook.com/SellerCandyProInstagram: https://www.instagram.com/sellercandyamzLinkedIn: https://www.linkedin.com/company/sellercandy/-------------------------------------------------------------------------Never Talk to Seller Support Again.Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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