“The New Landscape of Design” – Act 02 – Scene 33 – Thomas WilsonIn this episode, Naresh Shan and Thomas discuss the evolving landscape of UX design, emphasising the shift from traditional UI roles to strategic positions within organisations. They explore the impact of AI on design, the importance of understanding business fundamentals, and the need for designers to build trust and influence within their teams. The conversation underscores the need for UX professionals to adapt to shifting market demands and develop hybrid skills that combine design and business acumen.Takeaways:• UX is moving towards a more strategic role within organisations.• AI tools are changing the landscape of UX design.• Designers need to understand business metrics like ROI and P&L.• Fundamentals of design are crucial for success in the field.• Building trust and influence is essential for design leaders.• Designers should learn to communicate in business language.• The design community is facing challenges due to a lack of fundamentals.• Ethics in design is becoming increasingly important.• Collaboration and sharing insights can enhance team dynamics.• Continuous learning and adaptation are key to staying relevant in UX.Chapters:00:48 - Understanding Power Dynamics in Design Conversations02:16 - The Evolution of UX Design Strategy05:16 - The Impact of AI on UX Roles07:57 - Navigating the Post-Zerp Landscape11:00 - The Rise of Boot Camps and Portfolio Challenges14:03 - The Importance of Fundamentals in Design17:07 - Intrinsic Motivation and Continuous Learning23:01 - The Responsibility of Learning24:19 - Intrinsic Learning and Skill Development25:07 - The Importance of Data-Driven Design26:25 - Strategic Readiness in UX Design28:18 - The Role of Design Leaders29:13 - Communicating in Business Language31:22 - Navigating Organisational Dynamics34:57 - The Need for Continuous Discovery38:18 - Underutilization of Design Skills42:23 - Building Trust and Influence45:21 - Navigating Workplace Dynamics48:11 - The Role of Design Leaders50:50 - Building Collaborative Boundaries54:35 - The Future of UX in a Product-First World59:40 - Ethics and Career Choices in Design01:03:52 - The Importance of Following the Right Leaders

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