Yesss people welcome back to another FairDinkum episode!
This episode we have Ruz Roslan, founder of AKU, who joins us on the couch to share his journey from working 9–5 for over a decade to building one of Australia’s fastest-growing sportswear brands.
We dive into how discipline, patience, and purpose led him to collaborate with major clubs across Futsal, volleyball, and basketball — and even partner with AFC Football and Thailand Futsal. This episode is all about creating culture, building legacy, and betting on yourself.
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Follow Ruz on his personal journey at:
Instagram: @ruzroslan
Keep up to date with all things AKU: @akuaustralia
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Instagram: @fairdinkumau
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0:00 Preview
1:42 The Story Begins — Welcome To The AKU Journey
2:23 If There Was No AKU… What Would Ruz Be Doing?
4:44 “I Lied About University… Just To Build AKU”
8:14 9–5 Lessons That Built A Million-Dollar Brand
16:35 Going Up Against Nike & Adidas — How AKU Did It
20:16 “It Took 3 Years Before We Went All In Full-Time”
24:08 Non-Negotiables Every Entrepreneur Needs To Win
29:25 Expanding To Asia — How AKU Built Bases In Vietnam & Thailand
36:18 Are Brands Really About Community Or Just Marketing?
43:39 Fighting Imposter Syndrome — The AFC Thailand Story
48:27 AKU’s Dream Sponsorship — Who They’d Love To Work With
54:36 “Sport Is Our Everything” — The Power Of Real Connection
58:55 How To Handle Pressure When Everything’s On The Line
1:03:51 Lifestyle Or Money — Taking A Pay Cut To Bet On Yourself
1:07:11 What Ruz Would Tell His Younger Self?

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