When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience.You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen client loyalty. They also share strategies for setting boundaries, handling hard feedback without taking it personally, and building the kind of relationships that turn into long-term contracts, renewals, and referrals.If you’ve ever felt like you’re spinning your wheels on sales while struggling with churn, this episode will show you how to obsess over delivery and scale more sustainably.

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