New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her first client, why community changed her confidence, and how hiring an account manager unlocked creative focus. We also break down North Star math so 7 figures stops feeling far away. If you’ve been lurking instead of asking… this is your sign to shoot your shot.

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