You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. 
In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact. 
What You’ll Learn: 

What website authority actually is (and why it matters) 
The 5 “SEO Saboteurs” that tank your rankings during a redesign 
A step-by-step pre-launch SEO checklist to protect your site 
Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression 
How to stay visible and searchable, even after a major site overhaul 

Who This Episode Is For: 

Outdoor luxury product or service businesses planning a site update 
Business owners with organic traffic they don’t want to lose 
Anyone who’s been burned by a past redesign (or wants to avoid that fate) 

Free download: Don’t Tank Your Traffic SEO Checklist!

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