It’s the last new episode of 2025—and we’re ending on a high note. 
In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing walks you through five high-level moves outdoor product and service businesses can make to create serious momentum heading into 2026. Because let’s face it—2025 was a mixed bag for many in the industry. Growth slowed. Projects stalled. But that doesn’t mean you have to settle for “meh” again next year. 
Katy shares how to: 

Build a real strategic plan (not just a wish list) 
Focus on the right clients (not just more of them) 
Market year-round—even when business is seasonal 
Involve your whole team in shaping what’s next 
Set one audacious goal that drives everything 

Whether you're in landscaping, pool design, lighting, or outdoor living, this episode will give you a clear, motivating blueprint to shift from reactive to intentional in 2026. 
It’s not about hustling harder. It’s about making smarter moves. 
Tune in to start planning for a banner year. 

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