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Listen "How Google’s Q4 Updates Help you Beat Your Competition"
Episode Synopsis
Your ideal clients may not be buying a pergola in December—but they are Googling it.
In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring.
You’ll learn:
Why Q4 is your influence season (not your off-season)
How search is shifting from keywords to storytelling
Why your dream clients are researching you on YouTube
How to market smarter with Google’s latest AI tools
In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring.
You’ll learn:
Why Q4 is your influence season (not your off-season)
How search is shifting from keywords to storytelling
Why your dream clients are researching you on YouTube
How to market smarter with Google’s latest AI tools
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