In this episode of The Affluent Buyer Script, host Katy Doss tackles a common challenge for luxury outdoor product and service businesses: how to incentivize affluent buyers without relying on discounts. Katy explains why discounting can actually hurt your brand’s perceived value and offers creative, non-discount alternatives that focus on exclusivity, enhanced customer experiences, and value-added services. 
Learn how offering VIP access, white-glove service, and personalized upgrades can attract affluent buyers who care more about quality and experience than price. Katy also shares strategies for bundling services, creating time-sensitive offers with added value, and using luxury referral rewards to build long-term customer relationships. 
If you're ready to close more deals while maintaining your brand's premium image, this episode is for you! 

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