In this episode, Candice chats with Yvette Simpson, Founder of The Y Principle and winner of the 2025 AIOP Virtual Business Support Professional of the Year Award.Yvette shares the story behind The Y Principle, how she built a virtual business founded on clarity, communication, and consistency, and what it takes to deliver exceptional results from anywhere in the world.We explore:• How the virtual support landscape has evolved• The foundations of trust in remote client relationships• The biggest challenges virtual professionals underestimate• Advice on pricing, boundaries, and defining your value• What operational excellence looks like in the virtual space• The future of the VA/OBM profession as tech and AI evolve• What’s next for The Y PrincipleA must-listen for Virtual Assistants, OBMs, and anyone thinking about building a business in the online support space.Learn more about Yvette at https://the-y-principle.com and connect with her on LinkedIn here: https://www.linkedin.com/in/yvette-simpson-b9795a4a.

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