In this insightful episode of the 5% Club Podcast, Bryan Mansell sits down with Alex Knight, co-founder of Knight Edmonds, to uncover the impact of Gazeal’s Reservation Agreement on their success.From day one, Knight Edmonds embedded Gazeal into their business model, not as a bolt-on, but as a core value proposition. Alex shares the story of why they chose not to go it alone, the power of Gazeal’s independence, and how reservation agreements have helped them reduce fall-through rates, eliminate fee negotiations, and close hundreds in reclaimed listings.They explore:Why timing is everything when introducing a reservation agreementHow transparency and independence build trust with buyers and sellersWhy Knight Edmonds has never had a negative review following a reservation agreement payoutPractical advice for agents who want to make this workWhether you’re sceptical, curious, or ready to take action, this episode is packed with proof, strategy, and the kind of honesty that estate agency needs.Listen now and rethink how you secure your pipeline.

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