Every purchase is aimed at creating a satisfaction that will improve the personality of the buyer but sometimes we all miss the part of emotional satisfaction when delivering a product or service and this leaves us at empty product or service delivery so motivation drops and buying drops. Most times we buy things with the sense of wanting to belong to a group and this may not necessarily be a need. It may just be an impulse purchase that feeds ego. This can be very deceptive because it is very temporary. It moves with trend.

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