SummaryIn this episode of the Two Steps Back podcast, Dave Christie discusses the challenges small business owners face in identifying key focus areas and handling objections. He emphasizes the importance of curiosity, empathy, and effective communication in building relationships and trust with clients. The conversation explores techniques for understanding objections, the significance of nurturing leads, and the value of storytelling in business interactions. Ultimately, Dave encourages listeners to view objections as opportunities for deeper engagement rather than as dead ends.Episode Footer: Thanks again for listening to Two Steps Back. If today’s episode helped you rethink how you communicate, send it to someone who’s always saying “they just don’t get it.” And if you’re ready to reset your leadership, connect better, and build a business that communicates clearly inside and out—join us at cheshirebusinesscoaching.com or jump into the Flourish Foundry. Less noise. More progress. All in.Speak to you soon. Because clarity beats chaos—and sometimes the best move isn’t a leap forward… it’s two steps back.

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