Only one thing separates a great salesperson from a good one… it's not the hours they put in or how hard they hustle… It's not the number of calls they schedule or demos they deliver… It's not even how good they are at overcoming objections or how slick they are at positioning the competition…
No… the difference between a good salesperson and a great one comes down to one simple thing: their passion for what they sell…
Now, maybe you sell UV light curing glue used in clamshell packaging, or industrial shelving, or insurance, or maybe you sell accounting software… and you're thinking… "Ha! How am I supposed to get passionate about selling something as boring as industrial lubricants?"
Well, today, I’m going to share the fascinating story of one man… one surfer in fact… His career is a lesson in truly understanding the difference between what we sell and what we ACTUALLY sell…
His simple idea went on to take over an entire industry. And, the whole time -- he was stoked about his work.
So let me tell you... how it all began.

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