Welcome to episode 137 of the Testing Peers podcast!This time, join  Callum Akehurst-Ryan, Russell Craxford, Chris Armstrong and David Maynard as we discuss Personal Branding and Social Media.In this episode, the Peers discuss the importance of personal branding and the role social media plays in shaping professional identity within the testing community.The conversation explores how each of the hosts approaches their own personal brand, the motivations behind building one, and the ways in which visibility and authenticity can influence employability, reputation and connection. The group also considers the evolution of social media platforms, how algorithms influence engagement, and how to use these platforms effectively while staying true to personal values.Key discussion points include:The link between personal branding and professional opportunitiesDeveloping an identifiable and consistent online presenceBalancing authenticity, tone of voice and self-promotionThe impact of algorithms and how to navigate themChoosing the right platforms for your goals, from LinkedIn and YouTube to community spaces such as the Ministry of Testing Club [https://club.ministryoftesting.com/]The idea of defining your brand through a single theme or “word” [https://www.linkedin.com/pulse/whats-your-word-finding-perfectly-describes-you-career-dan-ashby-1sv2e/?trackingId=xoBbDkUiRfmqX6GsXR2U7g%3D%3D]The hosts share their experiences of what has worked for them, the challenges of maintaining consistency, and the benefits of intentionality in developing a recognisable and trustworthy online identity.#PeersCon26 Tickets for the event are now live too, starting at £15 until December 2025, when they increase to £30.And as always, we are looking for sponsors to make this event the success it has been for the last 2 years, get in touch if interestedTwitter (https://twitter.com/testingpeers)LinkedIn (https://www.linkedin.com/company/testing-peers)Instagram (https://www.instagram.com/testingpeers/)Facebook (https://www.facebook.com/TestingPeers)We’re also now on GoodPods, check it out via the mobile app storesIf you like what we do and are able to, please visit our Patreon to explore how you could support us going forwards: https://www.patreon.com/testingpeersThanks to our sponsors – NFocus Testing.nFocus are a UK based software testing company. They’ve been supporting businesses for 24 years by providing services that include burst resource, accelerated test automation, performance testing and fully managed testing services. In 2021, they launched a Test Automation Academy to create amazing testers and they’ve now created jobs for 48 people in our industry in just under three years!nFocus were a big part of PeersCon in 2024 and 2025, really grateful for all they do to support the Testing Peers.www.nfocus.co.uk and [email protected] for anyone wanting to get in touch.Support the show

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