Episode Synopsis "Where can you find the soul of products?"

Welcome to our second episode where Mirka Olin, a freelance consultant and the founder of tea company NORD-T shares her experience of developing new products with end consumers. Mirka chats together with our professor Tua Björklund and researcher Hanna Huhtonen. Join Mirka to talk about finding new customer needs and getting outside of your bubbles. Also, we locate the soul of products. Kick back and enjoy!

Listen "Where can you find the soul of products?"

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