This week on TellyCast, Justin Crosby is joined by Eline van der Velden, founder and CEO of Particle 6 – an AI-first production company shaking up the world of digital video. With a background in both physics and performance, Eline shares how her unique career path has shaped Particle 6’s groundbreaking approach to content creation using artificial intelligence.From slashing production costs by 60% to creating AI-generated scripted content and short-form dramas, Eline reveals how she and her team are applying cutting-edge tools like Sora, DeepSeek, and ElevenLabs across the entire production pipeline. She also discusses the rise of AI-driven characters, the shift in industry roles, and why traditional production models need urgent reinvention.Whether you’re a TV producer feeling overwhelmed by tech, or a digital-first creator eager to push the limits of storytelling, this episode is packed with practical insight, inspiration, and bold predictions about the future of our industry.Sponsored by ITV Studios Sign up for The Drop newsletterSupport the showBuy tickets for the TellyCast Digital Content Forum Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

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