Is YouTube really the new TV? In this week’s TellyCast, Justin Crosby speaks with Ben Woods, Creator Economy Analyst at MIDiA Research, about his new report The New Hollywood: Tactics for YouTube’s TV Takeover. They explore why YouTube has now overtaken Netflix on living room TV sets, how younger audiences are watching social video instead of broadcast, and what this means for broadcasters, producers, and advertisers.From the dominance of children’s content and the long-tail power of creators, to the rise of AI tools and the threat of platform cannibalisation, Ben unpacks the biggest shifts shaping the production economy. He also shares lessons traditional media can learn from creators who iterate fast, build communities, and turn audiences into collaborators.Discover why thinking like a creator – not a broadcaster – is becoming essential for the future of TV and digital video.Sponsored by ITV Studios Sign up for The Drop newsletterSupport the showBuy tickets for the TellyCast Digital Content Forum Buy tickets for NEXTWAVE - NEXTWAVE: The Digital-First Production Summit Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Ver todos los episodios