Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing branded content space.Charlie's Story of the Week https://www.theguardian.com/media/2025/aug/28/bland-easy-to-follow-for-fans-of-everything-what-has-the-netflix-algorithm-done-to-our-filmsSign up for The Drop newsletterSupport the showSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

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