ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Martin Lindstrom On Why Legacy Brands Are Toast [Episode 221]"
Episode Synopsis
Bob Phibbs interviews Martin Lindstrom, a Time Magazine Influential 100 Honoree. His books include Buyology - Truth and Lies About Why We Buy, Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy and his most recent: Small Data: The Tiny Clues that Uncover Huge Trends. He is the resource for hundreds of brands around the world trying to make their brands memorable.
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