💬 Guest: Patrick McCullough, President of Hallmark Business Connections📅 Run Time: 35:15🔗 Website: https://www.hallmarkbusiness.com✉️ Episode Summary:In this episode, Bob chats with Patrick McCullough, President of Hallmark Business Connections, about how retailers can tap into the overlooked power of tangible outreach. From using Hallmark greeting cards to create real emotional impact to driving ROI with empathy, Patrick shares how Hallmark Business Connections helps brands turn simple gestures into lasting loyalty.Forget just sending another email—this episode explores what happens when you make shoppers feel something.💡 What You’ll Learn:Why physical cards outperform digital in both open rates and emotional engagementHow one retailer saw a 38:1 ROIWhat defines a true “Hallmark moment” in marketingThe difference between personalization and just plugging in dataWhy emotional resonance is now a business advantageThe surprising way to wrap an offer so it feels like a gift, not a discount🛍️ Who This Episode Is For:Retail marketers looking for higher ROI campaignsIndependent retailers who want a simple way to stand outCustomer experience leaders exploring emotion-driven outreachBrand teams struggling to cut through digital noise🔗 Resources & Links:Try it yourself at HallmarkBusiness.comExplore SalesRX – Retail Doctor’s scalable training system

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