Joe and John Gaither on Differentiating Your Product [Episode 315]

10/01/2020 27 min

Listen "Joe and John Gaither on Differentiating Your Product [Episode 315]"

Episode Synopsis

This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of Tell Me Something Good About Retail. 

 

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Key Links

Joe Gaither LinkedIn

John Gaither LinkedIn

Feetures Website 

Field Agent: https://www.fieldagent.net/



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Educating the Customer

Experiencing the product is the first step in marketing. 

 

How to Differentiate Your Product from the Rest 

Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice. 

 

Sock vs. Shoe Ratio 

Selling the product to make “add ons” even more comfortable. 

More details at: 

https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product

 

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