Building Community Through Comics

05/12/2024 35 min

Listen "Building Community Through Comics"

Episode Synopsis

Guest: Paul Landry, Co-owner of Crossover Comics (Montreal)Location: 3560 Notre Dame West, Montreal (St. Henry neighborhood)Key Discussion Points:- Store founded in 2012 by high school friends combining library technology, retail, and comic shop experience- Mission to change comic store reputation from intimidating/judgmental to welcoming- Uses technology for inventory/loyalty programs, ahead of industry curve- Focuses on building community through book clubs, events, and an inclusive atmosphere- Approach to customer service: emphasizes personal taste over "good/bad" judgments- Marvel movies' limited impact on comic sales; the importance of customer retention- Social media strategy highlighting staff expertise and customer pride- Growth plans focused on revenue per square foot and partnerships with schools/librariesNotable Quotes:"You have to be as passionate about running a business as you are about the product." - Paul Landry"Time moves differently... the way that I mark the passing of time is more the lives of my customers." - Paul LandryStore Philosophy:Emphasizes creating a welcoming environment, avoiding gatekeeping, and supporting diverse interests in comics and gaming culture. Staff trained to focus on customer experience over product criticism.

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