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Listen "Apu Gupta, CEO of Curalate, On Social Commerce Mistakes and Opportunities [Episode 210]"
Episode Synopsis
Bob Phibbs interviewed Apu Gupta, CEO of Curalate who unpacks the breadth of social commerce activities you need to engage in, the core need of understanding what is the problem that your social post is solving for your consumer, and the dangers of looking at shopping through the lens of last click attribution.
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