The automotive industry's long-term strategic vision takes center stage in this episode as we examine Rivian's bold move to begin construction on its manufacturing plant in Georgia. Despite current market hesitation around EVs, Rivian is doubling down with a facility scheduled to open in 2028. Why commit billions when consumer preferences seem to be shifting? The answer lies in understanding how global automakers operate with long-term horizons, looking 10-20 years ahead when making capital-heavy investments.We've seen this before—remember when Tesla's ambitious production goals for the Model 3 seemed impossible? Today, the Model Y is the world's best-selling electric vehicle. Rivian appears to be following a similar strategy, betting that scaling up to mass-market volumes with their R2 and R3 models will position them for future success, regardless of temporary market fluctuations.

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